Posts Tagged business
It has been a longtime since we interacted. Memes, GIFs, and Trends have come and gone, but Brand Strategy foundations are still the same. The world of marketing and communications changes like the weather and if you are not careful, you will be blown away literally when caught standing on this fast lane. Traditional marketing has met with digital marketing, and the field is as lively as we Brand lovers dream of!
This was the most popular meme last week and some companies hit it spot-on to their core values, while others blundered themselves through the razzmatazz. We are having awesome adverts on telly this first quarter, and some which make one squirm as it passes by. Awesome local and international shows have come through, in both theatre and movies. Songs have been made which make you laugh, or cry. We will discuss anything that is something in our daily life because you know what? Your life is a brand, and is surrounded by brands….and that is why we love this BrandLyf to the fullest…sisi tuko ndani…ndani…. ndaaani…! We love this Country, our Brands, our People, and our life. We will discuss country brand, corporate brand, personal brand, and whatever makes us passionate, as Brand Strategy is supposed to!
We were quite shocked to find ourselves labelled as Millennial, is there really an exact definition, and does it really matter? Most products coming out are for this bracket, and why not? They comprise over 51% of the population. Some companies are pulling it so well, makes us wish we are the intended client. BOYB Tv Show hats off to you, we learn so much from each show, even us who linger on the periphery of your target audience. We all have our opinions on these topics, and that is the beauty of freedom of expression. Unemployment is only gonna go down through such initiatives. Like someone said, the government job is to create the environment, for the private sector to thrive and solve this giant load on our backs. Lions’ den had a different strategy, still effective in getting both sides benefit from such a partnership. We will discuss these powerful brand initiatives as we walk through this BrandLyf lane.
Has anyone noticed the 90’s is back! Shows, events, personalities that we looked up to when growing up can now be observed by hindsight lenses and understood. They look like fiction now, the likes of Pablo Escobar’s, OJ Simpson’s Series and The New Edition Story, to name but just a few. Tupac Shakur’s movie is out soon also. A quick question, where are our Kenyan stories? Who is writing, and producing such Brand Kenya memories that those who are not there will get to experience them in books, and hopefully plays and movies? We would love to see Wangari Maathai’s biography as a movie. She is a Legend in this world, and our next generation needs to made aware that she changed the world in her own way; by standing firm for her beliefs. The 60’s was a time of upheaval, and movies like Hidden Figures remind us how ladies succeeded in the weirdest environments, and shone for their talents. The likes of Jackie, Selma gave us glimpses of the lives of people who changed the world at certain points in time. We have our Kenyan stories, and we need to tell them. How will our generation be remembered?
We pray that the Arts are given the importance they deserve, as this is where the majority of youth will get opportunities for a livelihood. The informal sector is huge, through guys hustling in one way or another in crafts that they are good at. The sciences really come through for us. To have the best doctors, engineers, scientists on one side changing the world, and musicians, sports people, poets showing you the soul of the world, in its beauty and horror; giving you memories that take you back to a certain period of your life, when that is all that you have to cling to at certain periods of time. That is the best cocktail of professionals we should claim, and let us learn to love our own. We shall go through Unemployment, and how we can relate industries to this issue; as we inform, look for solutions and brand the SME sector holders to optimize their talents.
It is encouraging that we have 8 full buses going to Uganda over this weekend to support our biggest Brand Ambassadors, the athletes. Harambee Stars is playing at Machakos a friendly match against Uganda. That is local sports tourism right there. What are we doing to optimize such events and package them to have long-term effects? Kabaddii is in Mauritius representing us after a tale to tell of begging for funds. We will engage in Sports Branding, and how we can raise our brands to the levels they so deserve.
Do you have a squad? We will discuss the best social and brand squads we would love to have. An awesome social brand squad is like that of Billy Graham, with his two best friends, over 50 years of friendship…through life in its way as it always is. We will engage in such personal brands, and what they have taught us. We need Kenyan stories to tell too, we will get them and celebrate them.
We have touched on a lot of stuff today, but we will sift through topical issues as we wind down with the first quarter of this year. Have you met your personal KPIs by the way? Analyze yourself and begin again later in April after Fools’ Day…au sio?
Remember at the end of the day…. all these topics are through Brand Strategists’ eyes…. let us engage…learn…laugh…and impact our generations. We are Wale Wasee that make your dreams actualize, because we walk through them together, and provide the best brains to implement and change Brands. Let’s do this thing…
I had a run-in with a Telecoms service provider earlier today. They had deducted my credit top up just ten minutes after I had ‘kopad’. You can guess my ‘righteous indignation’ directed at them, never mind that it was five in the A.M. So here I was trying to call their customer service, only to be met by some funny directions. After finally maneuvering through that, I was welcomed by a five minute wait; listening to their awesome theme song. By then, some smoke was spewing from my ears, as you have all experienced at one time or another when confronted with poor service. So, thanks to modern technology, social media, in the form of Facebook, was the last resort. Needless to say, the response was prompt, and the guys have been able to clear the air on my queries, as mundane as they may seem. My friends also had a field day, chipping in on the wall post by taunting me ‘Come Baby, Come!”
My point is this: do not make a promise and fail to deliver. Your client will never forgive you, and if they do, they will not forget. It is said that people may forget what you said to them, but they will never forget how you made them feel. Kudos to my service provider, who finally got it right and was prompt to relay feedback when called upon to do so. My actual problem may still have not been addressed, but I appreciated being listened to. That form of engagement is as important in business as it is in our personal lives. My two cents advice to them would be to ‘soupe up’ their systems, processes and structures, as they have done in the incessant marketing campaigns that bombard my inbox, print and electronic media. They should look as good from the inside as they do on the outside.
Effective brand engagement is all about getting it right from the onset, so that when external communications is rolled out, there is a seamless message and service delivery to the target market. This is Gap 5 in the Servqual measurement tool of service delivery to consumers, versus what they actually experience. The gap between customer expectations and actual service delivery can be minimized if only due diligence is observed; and communication and feedback mechanisms like social media are tactically used to engage with consumers, long after the sale is done. Sustainability of the same ensures a sense of belonging, and the feeling that value has been experienced. On the part of the service provider, repeat and even life-long business from the customer is assured as a result. This is what is referred to as brand equity. Waswahili husema ‘Mgala muue na haki mpe”, so to my service provider’s Customer Care Desk, thank you.