Archive for March, 2017

The Unemployment Brand…and Dream Brand

How many of you have seen the stories of the youth holding placards by roadsides pleading for work? Or the guy who was found at Uhuru Park all disheveled by life as we know it, and only his alumni came to sort him out. Did it gnaw at your conscience at how deep we are at unemployment? These examples are but a tip of the iceberg. So many people have not been so lucky to have received their dues through the public eye. As we await the political sector to sort itself out, will we keep on complaining? Times are so harsh, that even the superheroes are out of work.

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The Vision 2030 secretariat had a high-end meeting last week with Dr. Victor Koh to explain to us how Singapore managed to transform itself in a generation. How many of us know the role we play in this vision?  We are 13 years away from its intended completion and maybe, just maybe you should be aware of what are the KPIs at your level.

Side hustles abroad are the real hustle that have opened up industries. The wealthiest men, and women on this planet list came out a few weeks ago on Forbes. Check out among the top 10, people who stepped out to follow their dreams, and create hundreds of jobs. The environment was right, and they had to have grit to persevere so that their dreams would convert to visions; which through actions became realities.

Remembering the age bracket breakdown story, unemployment rains in all stages. From the boomers who are now facing retirement and are unsure about where to go to next; to the X generation whose career progress seems to be fading, as digital disruption does its thing in different industries. The XY generation is also being caught flatfoot by the speed life is hitting them, and expenses swelling with the job security they thought they had now looking like a looming executioner. Then we get to the millennials, YOLOing amidst all this, but also under threats even before they realize their dreams.

We are rumbling about this because too much talk has taken place, with very little walk to step up to the plate. The informal sector like we said carries a huge number who decided they will do whatever it takes to live. The only way we can get through this time in our generation is partnership as much as possible. Hook up with someone you know is good at what they do, and reciprocate by giving out your strength as well. They symbiosis garnered would assist in shortening the growth curve, and perfecting one’s strengths, while minimizing their weakness. The SWOT analysis comes in handy, as even opportunities and threats can be met better through teamwork.

The IPs story is also a bit scary, how your dreams can be taken under your nose. The funny thing about this life is that your dream can be imitated but never duplicated; because there is that stamp of your uniqueness that cannot be replicated. You remember the days someone dubbed your assignment, and failed to change even your name, just presenting it as it was? Not putting in the sweat does that.

Mentorship to the current and the next generation in your field will not make you shine less. If anything you will be held in higher admiration, as they will have stood on your shoulders to reach as far as they envisioned.

To all those who are hustling, live your dream by being strategic about it. Write it down, break it to manageable pieces, and use what you have to get what you want. There is nothing that tastes better than you own sweat. Hustle the right way and believe you me every cent you worked for will be accounted for, as you know the pain.

Surround yourself with thinkers who visualize like you, because dream killers also exist. Use the same strength to be positive that is spent on tearing down others. Applaud those you see succeeding, as their lane is not yours. Invest in the pavement of your lane. Be so busy working on your craft, that you do not notice other factors which do not add to it.

Put on blinkers, you may hear the footsteps approaching, but you are focused on your race. You know your SWOT analysis and those are the variables you need to take care of.  Some you can manage others depend on the weather; just make sure you are at the top of your own self that the unmanageable do not destabilize you. This is what we call personal branding. Be so good at being you, it would still be desirable to be you in another life.

We are living in a time where so much knowledge is accessible through technology, but less wisdom applied to these outlets. Let us stand up for what is right and restore the faith that seems to be lost. For that which is unseen, but to behave as if it exists. There might be so much despair about unemployment, but let us be the creators, managers, leaders of dealing with it in our areas of influence.

Look at how our sports people did us proud in athletics, golf and football over the weekend. Sweat was literally put on the line for all who brought us the victories, and participated as well. This country has too much to offer!

Let us collaborate…grow together…celebrate together…let us change the scarcity mentality theory that has been part and parcel of who we claim to be…. than who we actually are…It is brand perception versus its actual value….there is simply enough for all of us if we got rid of the greed gene.

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Ni sisi mnasema hatujaandika for this long?

It has been a longtime since we interacted. Memes, GIFs, and Trends have come and gone, but Brand Strategy foundations are still the same. The world of marketing and communications changes like the weather and if you are not careful, you will be blown away literally when caught standing on this fast lane. Traditional marketing has met with digital marketing, and the field is as lively as we Brand lovers dream of!

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This was the most popular meme last week and some companies hit it spot-on to their core values, while others blundered themselves through the razzmatazz. We are having awesome adverts on telly this first quarter, and some which make one squirm as it passes by. Awesome local and international shows have come through, in both theatre and movies. Songs have been made which make you laugh, or cry. We will discuss anything that is something in our daily life because you know what? Your life is a brand, and is surrounded by brands….and that is why we love this BrandLyf to the fullest…sisi tuko ndani…ndani…. ndaaani…! We love this Country, our Brands, our People, and our life. We will discuss country brand, corporate brand, personal brand, and whatever makes us passionate, as Brand Strategy is supposed to!

We were quite shocked to find ourselves labelled as Millennial, is there really an exact definition, and does it really matter? Most products coming out are for this bracket, and why not? They comprise over 51% of the population. Some companies are pulling it so well, makes us wish we are the intended client. BOYB Tv Show hats off to you, we learn so much from each show, even us who linger on the periphery of your target audience. We all have our opinions on these topics, and that is the beauty of freedom of expression. Unemployment is only gonna go down through such initiatives. Like someone said, the government job is to create the environment, for the private sector to thrive and solve this giant load on our backs. Lions’ den had a different strategy, still effective in getting both sides benefit from such a partnership. We will discuss these powerful brand initiatives as we walk through this BrandLyf lane.

Has anyone noticed the 90’s is back! Shows, events, personalities that we looked up to when growing up can now be observed by hindsight lenses and understood. They look like fiction now, the likes of Pablo Escobar’s, OJ Simpson’s Series and The New Edition Story, to name but just a few. Tupac Shakur’s movie is out soon also. A quick question, where are our Kenyan stories? Who is writing, and producing such Brand Kenya memories that those who are not there will get to experience them in books, and hopefully plays and movies? We would love to see Wangari Maathai’s biography as a movie. She is a Legend in this world, and our next generation needs to made aware that she changed the world in her own way; by standing firm for her beliefs. The 60’s was a time of upheaval, and movies like Hidden Figures remind us how ladies succeeded in the weirdest environments, and shone for their talents. The likes of Jackie, Selma gave us glimpses of the lives of people who changed the world at certain points in time. We have our Kenyan stories, and we need to tell them. How will our generation be remembered?

We pray that the Arts are given the importance they deserve, as this is where the majority of youth will get opportunities for a livelihood. The informal sector is huge, through guys hustling in one way or another in crafts that they are good at. The sciences really come through for us. To have the best doctors, engineers, scientists on one side changing the world, and musicians, sports people, poets showing you the soul of the world, in its beauty and horror; giving you memories that take you back to a certain period of your life, when that is all that you have to cling to at certain periods of time. That is the best cocktail of professionals we should claim, and let us learn to love our own. We shall go through Unemployment, and how we can relate industries to this issue; as we inform, look for solutions and brand the SME sector holders to optimize their talents.

It is encouraging that we have 8 full buses going to Uganda over this weekend to support our biggest Brand Ambassadors, the athletes. Harambee Stars is playing at Machakos a friendly match against Uganda. That is local sports tourism right there. What are we doing to optimize such events and package them to have long-term effects? Kabaddii is in Mauritius representing us after a tale to tell of begging for funds. We will engage in Sports Branding, and how we can raise our brands to the levels they so deserve.

Do you have a squad? We will discuss the best social and brand squads we would love to have. An awesome social brand squad is like that of Billy Graham, with his two best friends, over 50 years of friendship…through life in its way as it always is. We will engage in such personal brands, and what they have taught us. We need Kenyan stories to tell too, we will get them and celebrate them.

We have touched on a lot of stuff today, but we will sift through topical issues as we wind down with the first quarter of this year. Have you met your personal KPIs by the way? Analyze yourself and begin again later in April after Fools’ Day…au sio?

Remember at the end of the day…. all these topics are through Brand Strategists’ eyes…. let us engage…learn…laugh…and impact our generations. We are Wale Wasee that make your dreams actualize, because we walk through them together, and provide the best brains to implement and change Brands. Let’s do this thing…

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